Announcing Our SOC 2 Type 2 Certification

The automotive industry has had a brutal run on cybersecurity. The CDK Global ransomware attack in June 2024 knocked 15,000 dealerships offline for nearly three weeks, costing the industry an estimated $1 billion in lost revenue and forcing dealers back to pen and paper. Hyundai's IT services arm was breached in early 2025, exposing personal data for up to 2.7 million vehicle owners. Stellantis confirmed unauthorized access to its Salesforce platform. Individual dealerships have faced their own breaches, with some waiting months to notify affected customers.

The pattern is clear: automotive is a high-value target, and the vendors dealers depend on are the attack surface. Every integration, every data handoff, every third-party system is a potential point of failure. Dealers didn't choose to be in the cybersecurity business, but the companies they trust with shopper data, lead information, and inventory operations have made it their problem.

Motive has completed SOC 2 Type II certification. Unlike Type I, which evaluates whether security controls exist at a single point in time, Type II requires an independent auditor to observe and verify those controls over an extended period. That means access management, encryption, incident response, infrastructure monitoring, and data handling were all tested against real operations, not a checklist.

For dealers, this certification means the platform managing your sites, your leads, and your shopper data meets the same security bar required of enterprise software providers. For dealer groups evaluating vendors and OEMs tightening compliance requirements, SOC 2 Type II is table stakes for the conversation. You can review the full details at our Trust Center: trust.motivehq.com.