ASC Events (Beta)

Motive now supports Automotive Standards Council (ASC) GA4 events across our Website Product.

Dealers can enable standardized ASC event tracking directly in Admin and send data to GA4 or through GTM. This creates consistent, comparable reporting across vendors, supports cleaner departmental conversion signals, and aligns with growing OEM and agency expectations.

All supported ASC events fire natively from the Motive platform when toggled on, giving you reliable tracking without added complexity.