The ultimate motorcycle shopping experience.
Our mission is to make it effortless for riders to find their perfect Harley-Davidson. On Motive, enthusiasts can search, sort, filter, and discover their dream bike in seconds.
Search everything by searching anything
Search, sort, filter & find. With conversational search, instant filtering, infinite scrolling, and more — all tied together with a seamless interface — Motive delivers an industry-leading vehicle discovery experience that enables your customers to find the Harley-Davidson that you know they'll love.
All the tools you need, built in
Motive comes built-in with everything you need — from trade-in, to service scheduling, and credit applications. And it works with all of the systems you use already, like Xtime, RouteOne, and DealerTrack.
Become AI-first overnight
Motive Intelligence gives you AI-powered chat, descriptions, search, and background replacement overnight. Preloaded with Harley-Davidson data and infinitely expandable with your own custom knowledge base, Ask AI unlocks accurate answers to the hardest questions. And when your customer is ready to start browsing, they can ask for vehicle recommendations directly from Ask AI.
There's a toggle for that
Making changes doesn't require days of work. Add a new feature, adjust a layout, or create a new page — all in seconds. If you can envision it for your Harley-Davidson dealership, there's a toggle to bring it to life.
Create pages in seconds, powered by AI
Create pages and make instant changes to your website — no training manual required. Use AI to create text content based on information it knows about your dealership, inventory, and more.
Forms that match your site
Create robust, custom forms that feel native to your site — not dropped in from somewhere else. Eliminate iframed forms, build elegant multi-step experiences, and style every detail to match your brand.